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Armacell's Opening Ceremony of ArmaLive

Singapore, 21 February 2023 – Armacell, a global leader in flexible foam for the equipment insulation market and a leading provider of engineered foams, officially opened its ArmaLive Training Centre in early February.


February 21, 2023|
Corporate |
Armacell opens ArmaLive training centre in Singapore |

ArmaLive is a unique customer experience and training centre set up to help industry stakeholders see how Armacell’s solutions compare against other materials, and also enable installers, contractors and engineers gain a good understanding about insulation and learn about best practices in terms of installation to reduce waste, shorten installation times and achieve professionally installed systems with reliable performance.

The opening ceremony was graced by Guest-Of-Honour Dr Bertil Brandin, Director of New Business and Special Projects of the A*STAR Advanced Remanufacturing and Technology Centre (A*STAR-ARTC). The event was also attended by Patrick Mathieu, President & CEO and Malte Witt, Vice President EMEA & Chief Marketing Officer of the Armacell Group.

According to a report by McKinsey, insulation is the most effective and least expensive method to reduce CO2 emissions. Armacell places significant emphasis on educating participants to be conscientious about installation quality because the reliability and effectiveness of an insulation system is affected by both the material as well as the installation workmanship. This includes steps such as pre-installation planning, optimal installation techniques and ongoing process controls.

Liam Douglas Vice President APAC Armacell

Our goals for ArmaLive are to help customers achieve energy efficiency by adopting the right insulation solutions and upskill insulation installers to drive professionalism, workmanship and industry competitiveness. We are the only solutions provider to invest in this area globally, and ArmaLive is a testament to our commitment and capabilities.

Liam Douglas, Vice President APAC, Armacell.
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