Armacell launches ArmaPET™ family-brand
Luxembourg/Thimister, 15 February 2021 – Armacell, a global leader in flexible foam for the equipment insulation market and a leading provider of engineered foams, today announced the launch of the new family-brand ArmaPET. As of today, all Armacell’s innovative and eco-friendly PET-based foam products will be marketed under the family-brand ArmaPET.
Our PET business is growing fast. Our PET family is expanding. In the context of ongoing advancement, we decided to go for a simple and straightforward brand architecture,
says Bart Janssen, Vice President Engineered Foams & Energy.
The new name, ArmaPET, will encompass all of our sustainable product solutions featuring Armacell's patented rPET foaming technology, to convert recycled bottles into long-lifetime, high-value foam materials,
A simplified naming system for Armacell's PET foam products will enable speedier and easier orientation for our customers,
explains Thomas Kessel, Armacell's Managing Director PET Foams.
The new brand architecture has ArmaPET as the family-brand for all PET foams and, initially, four sub-brands:
ArmaPET Struct - Versatile and durable solutions for structural sandwich applications.
ArmaPET Eco - Products that combine insulation and structural integrity to ensure energy and emission efficiency for decades of use.
ArmaPET Curve - Products designed for recyclable thermoformable micro-sandwich solutions produced in continuous manufacturing processes.
ArmaPET Shape - Particle foam solutions offering maximum design flexibility to produce lightweight rigid 3D foam parts using innovative fusion technology.
ArmaPET foam products are used in a wide variety of applications ranging from wind turbine blades, road and rail vehicles to sustainable building components. ArmaPET brings a variety of benefits that include extending the life spans of wind turbine blades, improving the fire safety of rail vehicles and enabling the construction of lighter road vehicles to reduce CO2 emissions. Until today, Armacell has converted over 1.5 billion recycled plastic bottles into long-lasting foam products that help to improve the environmental footprint of multiple composite core materials.
- One family-brand PET-based foam products
- Simple and straightforward naming structure
- No changes in production quality or production process